While we hope no one’s house selling (or buying!) goes quite like Chevy Chase’s experience in Funny Farm, they do have one thing right – the holidays can be a wonderful time to showcase your home to prospective buyers. And it’s not just your home that shines brighter this time of year. We live in communities rich with fun and festive traditions that can also attract buyers to your door. So while this time of year is crazy busy, if your house is on the market or you are planning on putting it on the market soon, don’t let this time of year go to waste.
This might be the one exception to the rule of de-personalizing your home for selling. Nothing makes a house feel more like a “home” than beautiful decorations, lights, or a roaring fire. But, make sure it’s tasteful, color-coordinated decorating that adds to your house’s charm. Choose a classic color scheme such as red and gold, red and green, or blue and silver to ensure everything goes. Don’t go overboard – a single strand of clear lights on our house looks much better than trying to outdo Clark Griswold when selling. A wreath on your door is inviting and warm. A 9-foot inflatable minion, on the other hand, might not appeal to all buyers. A good place to go for ideas are magazines like Romantic Homes, Victorian Homes, and of course Martha Stewart Living.
Not a Martha Stewart? You can hire a home decorator to stage your home. Especially important if you are planning on an open house during the holidays.
Have an Open House
It’s busy, but if your house looks like the cover of a magazine, don’t miss out on the opportunity to show buyers what could be theirs. Smells of the seasons are great to freshen up your home – baking cookies, cinnamon pinecones, or a fresh tree. Have candy canes, cookies and cocoa for buyers to get them in the spirit of the season. These simple things could turn your holiday season into selling season.
Talk up the Town
A flyer at your open house or a mention on your listing of all the wonderful holiday events in your city is important to prospective buyers. We have Santa and light parades, Christmas tree lightings, the light display at Borst Park – the list goes and on and on. For people who are from out of the area, these are selling points on our wonderful community that they may not know about. And don’t forget a picture or two of your downtown covered in decorations.
Plan for Future Sales
If your house is not on the market yet, take this time to get some amazing pictures of it decked out in its holiday splendor. That way, when you do list it, you will have these images to spur people to a buying decision. Got snow? A snow-covered picture of your property is priceless when it comes to marketing. These images bring to mind nostalgic childhood memories and make people want to have a home of their own to create new ones in.
Do it right, let their new memories be made in their new home.
I am passionate about Real Estate and eager to answer all of your real estate questions! Text or Call me at 360-880-2356 or email me directly to ask about Buying, Selling or Investing in today's Real Estate Market - serving Lewis County & Thurston County, WA.
Certified Residential Specialist | Real
Mountain Valley Real Estate